Markta Explainer

A series of short explainer clips made for markta, Austria's online farmer's market - where consumers can order fresh, regional and in-season produce from small, local businesses. 

Using their existing branding and illustration style as a stylistic base, I created four short explainer animations, each of which focusing on one of the various reasons ordering products through markta is the smart thing to do. 

Since these videos were primarily meant for social media, each one had horizontal, vertical and even square versions.